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In December 2009 Finnish company Rovio from Espoo (nowadays Rovio Entertainment Ltd.
) released a video game for the iPhone called
Angry Birds (AB). The
success of this game is enormous. It has since been downloaded so far
over 1 billion times worldwide. There were created many versions and
special editions of the game, but the birds became successfull not only
as a game. The characters are extremely popular and used for the TV
shows and animations. There is "Angry Birds land" in Särkänniemi
amusement park in Tampere and "Angry Birds Activity Parks" arranged by
Holiday Club).
The AB character playing hockey was the official
mascot of the 2012 Ice Hockey World Championships. The Angry Birds brand
market has grown like crazy
over just few years and it looks like spreading the brand image still goes ahead.
I
will list here only the products I have come across in Finland: there
are Angry Birds board games, books, puzzles, playing cards, various
kinds of toys (plush, plastic, rubber), clothes, rucksacks, bags, school
accessories, belts, caps, bedclothes, towels, mugs, plates, shampoos,
soaps, table-cloths, serviettes, party costumes and masks, helmets,
sledges, sweets: candies, chocolates, chewing gum, lollipops (
link to Fazer's AB offer) ... and Angry Birds advent calendars.
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Angry
Birds-branded soda drinks (offered in four flavours) got in Finland
more consumers than Cola and Pepsi last year. Helsinki OP Bank has in
offer credit cards with pictures of the Angry Birds characters.
Finland’s leading coffee company Paulig has introduced the Angry Birds
coffees (Early Bird and Explosive Espresso).
I decided to write about the Angry Birds' phenomenon a
fter seeying the Angry Birds doughnuts in the corner grocery store ...
(Here's link to a web page with the Angry Birds Inspired products)
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