Tuesday, October 8, 2013

Finns - the cell phone makers

I got this link by Facebook from one friend: Le mappe degli stereotipi europei
I have seen already similar, more or less serious maps of the European stereotipes,
but this time I noticed something new.
Five of the twelve mentioned countries associate Finland with the mobile phones. 
In the wake of recent events concerning Nokia this looks really sad. One month ago Nokia's mobile phone business unit was sold to Microsoft. Since late 1990's until last year Nokia was the largest in the world mobile phone supplier. Nokia is to Finns much more than just a company:
YLE UUTISET (Finnish News) 4.9.2013: 'As well as making a huge economic impact, Nokia has had a remarkable psychological significance for Finnish people. The company has, according to some experts, greatly impacted Finns’ self-confidence.' ... 'After the recession, Nokia became a part of Finnishness. The company’s fortunes have had an impact on Finns’ morale, and self-confidence increased as the company's fortunes rose.' Markku Kuisma, a professor of Finnish and Nordic history at Helsinki University says: 'People don’t generally have an emotional connection to companies, but Nokia has aroused very strong feelings, both positive and negative, because its significance to national identity has been so powerful.'
Link to the whole article in English HERE.
Nokia began in 1865 from the pulp production of cables and rubber, i.o. rubber boots .. so the below picture is a truly bitter joke: (from Comedy Corner)

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