Tuesday, April 23, 2013
Angry Birds .. they are everywhere
In December 2009 Finnish company Rovio from Espoo (nowadays Rovio Entertainment Ltd.) released a video game for the iPhone called Angry Birds (AB). The success of this game is enormous. It has since been downloaded so far over 1 billion times worldwide. There were created many versions and special editions of the game, but the birds became successfull not only as a game. The characters are extremely popular and used for the TV shows and animations. There is "Angry Birds land" in Särkänniemi amusement park in Tampere and "Angry Birds Activity Parks" arranged by Holiday Club).
The AB character playing hockey was the official mascot of the 2012 Ice Hockey World Championships. The Angry Birds brand market has grown like crazy over just few years and it looks like spreading the brand image still goes ahead.
I will list here only the products I have come across in Finland: there are Angry Birds board games, books, puzzles, playing cards, various kinds of toys (plush, plastic, rubber), clothes, rucksacks, bags, school accessories, belts, caps, bedclothes, towels, mugs, plates, shampoos, soaps, table-cloths, serviettes, party costumes and masks, helmets, sledges, sweets: candies, chocolates, chewing gum, lollipops (link to Fazer's AB offer) ... and Angry Birds advent calendars.
Angry Birds-branded soda drinks (offered in four flavours) got in Finland more consumers than Cola and Pepsi last year. Helsinki OP Bank has in offer credit cards with pictures of the Angry Birds characters. Finland’s leading coffee company Paulig has introduced the Angry Birds coffees (Early Bird and Explosive Espresso).
I decided to write about the Angry Birds' phenomenon after seeying the Angry Birds doughnuts in the corner grocery store ...
(Here's link to a web page with the Angry Birds Inspired products)